Brand Identity
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
End Product
Turbo Bots is an app designed to help people get their cars back on the road.
Project Goal
Our goal is to help people fix their cars.
Who’s it for?
The service the app offers is for people having car trouble, be it a flat tire, a broken motor, an empty gas tank, you name it. Our clientele consists of people who have a driver’s license and own a car or other vehicle.
What we learned from our research
Based on our research, many Americans suffer 69 million breakdowns each year. The most common breakdowns are caused by blown out tires, battery issues, and drivers being behind on maintenance. Tire blowouts contribute to over 78,000 road accidents each year in the United States. Studies show that 29% of drivers are behind on oil changes and 44% have not rotated their tires.
Meet the Team
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Dylan Searcy
UI Designer
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Anna Doran
UX Designer
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Sydney Summer
Researcher
My role as UI designer
As the UI designer for Turbo Bots, I was responsible for making the app look appealing to the user and easy to read while defining the brand. I helped create the icons for the app and came up with the color palette. I compiled a ton of inspiration for my moodboard for the project.