Located in the nation’s largest arts district, the DMA is a catalyst for community creativity, engaging people of all ages and backgrounds with a diverse spectrum of programming, from exhibitions and lectures to concerts, literary events, and dramatic performances. Meet the people charged with leading our dynamic institution into the future.
PLatform
Brand Overview
The Dallas Museum of Art (DMA) is a leading art museum in downtown Dallas, Texas. Located in the vibrant Arts District, DMA connects people to global creativity, culture, and humanity through a collection of over 24,000 works spanning 5,000 years. Beyond preserving and exhibiting art, DMA engages the community with innovative educational programs, immersive experiences, and thought-provoking exhibitions. As a cornerstone of Dallas’s cultural landscape, DMA fosters exploration, inspiration, and connection, making art accessible and relevant to all.
I abstracted the sculpture to simplify it while still maintaining its recognizable traits like the beams and the color.
I wanted to create a logo that represented the museum’s identity, and the Ave by Mark di Suvero is one of its most iconic works of art, currently located in the sculpture garden of the museum.
Brand Voice
The Dallas Museum of Art speaks with a voice that is engaging, inclusive, and inspiring. Grounded in its commitment to accessibility and cultural connection, DMA’s tone is approachable yet authoritative, blending expertise with an open invitation to discover and explore. Whether addressing art aficionados or first-time visitors, DMA’s voice reflects its passion for creativity, innovation, and fostering a sense of community through shared appreciation for global art and culture.
Ispiration
Brand Identity
The logo reflects the outdoor sculpture of the museum.
Schematics
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
